About Us

Personalised Coaching for Life-Changing Metabolic Wellness

Nurum exists to empower personal health journeys through scientifically grounded, individualised ketogenic wellness programs. By focusing on metabolic well- being and personalised care, we aim to reverse type 2 diabetes, manage pre-diabetes, and promote weight loss.

The Current Crises

In Hong Kong, a fast-paced lifestyle and high-carb food culture have led to a diabetes crisis, often leaving patients without the professional guidance needed for reversal.

Managing conditions like diabetes and its co-morbidities such as hypertension, obesity, and fatty liver requires careful clinical oversight and support.

Patients can sometimes feel overwhelmed when trying to adopt numerous healthy behaviours at once.

Our Keto Solution

The Ketogenic (keto) diet is a high-fat, low-carbohydrate eating plan designed to shift your body’s metabolism away from glucose and toward burning fat and ketones. By significantly reducing carb intake, you enter a metabolic state called ketosis, where your body becomes incredibly efficient at processing stored fat for energy.

Stick to leafy greens and fiber-rich, non-starchy vegetables

Enjoy moderate amounts of meat, poultry, fatty fish, and eggs

Focus on quality sources like avocados, olive oil, nuts, and seeds

Limit or eliminate sugar, grains, starchy tubers, and high-sugar fruits

So... Why Nurum?

Nurum is more than just a diet; it’s a science-backed support system engineered specifically for the Asian lifestyle to help you master your metabolic health.

Evidence-Based Approach

Nurum's program is grounded in scientif ic research, supporting the effectiveness of a ketogenic lifestyle for optimising metabolic health, managing blood sugar, achieving weight loss, and reducing inflammation.

Tailored for Hong Kong

Our program is designed to address the challenges of high-stress urban environments, rising diabetes rates, and carbohydrate-rich diets in Hong Kong.

Comprehensive Support System

Our expert team is dedicated to providing personalised guidance, resources, and support to help you successfully adopt a ketogenic lifestyle.

About Miles

Miles is the founder of Nurum and a seasoned educator, health advisor, and a leading functional medicine professional in Hong Kong and Asia. Certified in Functional Medicine by the Institute of Functional Medicine (IFM) and Clinical Nutrition by the British Association of Nutrition and Lifestyle Medicine (BANT), Miles specialises in using natural approaches to combat chronic diseases and conditions, offering solutions to regain optimal health.