Discover the Nurum Difference
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Evidence-Based Approach:
Nurum's program is grounded in scientific research, supporting the effectiveness of a ketogenic lifestyle for optimising metabolic health, managing blood sugar, achieving weight loss, and reducing inflammation.
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Tailored for Hong Kong:
Our program is designed to address the challenges of high-stress urban environments, rising diabetes rates, and carbohydrate-rich diets in Hong Kong. With delicious and nutritious Asian keto meals expertly crafted by Nurum, we assist in reversing type 2 diabetes, managing pre-diabetes, promoting weight loss, and regulating insulin levels.
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Comprehensive Support System:
Our expert team is dedicated to providing personalised guidance, resources, and support to help you successfully adopt a ketogenic lifestyle. We work closely with you every step of the way, offering personalised coaching, a range of supplements, and testing kits to optimise your experience and results.
COACHING AT NURUM
Health Coaching at Nurum: Your Partner in Optimal Wellbeing
Health coaching has emerged as a transformative healthcare practice, providing personalised guidance for adopting and sustaining healthier behaviours. Let’s dive deeper into what health coaching involves and how it plays an integral role in managing conditions like Type 2 diabetes, along with its associated complications

What is Health Coaching?
Health coaching is a new and exciting healthcare discipline where certified individuals, who have received specialised training in coaching and lifestyle medicine, guide patients on their journey towards adopting healthier behaviours. Health coaches consider patients' personal circumstances, including work and family commitments, and use biomarker tracking. They typically provide support in areas such as:
- Nutrition and supplement intake
- Physical activity and exercise
- Sleep quality
- Efficient time management
Patients can sometimes feel overwhelmed when trying to adopt numerous healthy behaviours at once. A health coach advises on how to optimise each aspect without causing additional stress to the patient or compromising their other health goals. Often, it is the unnoticed negative lifestyle behaviours that have the greatest impact on health. Health coaches help patients understand, recognise, and replace these detrimental habits with healthier alternatives.

Why Do I Need Health Coaching?
Managing conditions like diabetes and its co-morbidities such as hypertension, obesity, and fatty liver requires careful clinical oversight and support. Following a Keto Diet Program to reverse these diseases involves understanding each patient's individual biology and their response to specific food items. Health coaches recognise that people can respond differently to food, and this insight helps customise the coaching experience.
Transitioning to a state of ketosis can sometimes cause complications like 'keto-flu' or ketoacidosis. The process of reaching ketosis can also be challenging if macronutrient ratios and other lifestyle practices are not optimised, preventing the body from entering ketosis successfully. As a result, patients may remain in limbo without enjoying the benefits of lowered glucose levels.
Furthermore, patients often struggle with self-limiting or procrastinating beliefs, which can hold them back from achieving their health goals.

Why Choose Nurum Health Coaches?
Nurum health coaches have the advantage of being locals, familiar with Hong Kong's culture concerning food choices, dining out, activity options, and daily stressors. They are certified to offer advice in Cantonese, Mandarin, and English and collaborate closely with the medical team to address any issues requiring medical attention, ensuring a comprehensive approach to health management.
About Us
Personalised Coaching for Life-Changing Metabolic Wellness and Type 2 Diabetes Reversal
Nurum exists to empower personal health journeys through scientifically grounded, individualised ketogenic wellness programs. Our mission is to help individuals in Hong Kong and beyond overcome the challenges of urban stress, rising diabetes rates, and achieve health goals. By focusing on metabolic well-being and personalised care, we aim to reverse type 2 diabetes, manage pre-diabetes, and promote weight loss. At Nurum, we're making personal health achievable and sustainable.

About Miles:
Miles is the founder of Nurum and a seasoned educator, health advisor, and a leading functional medicine professional in Hong Kong and Asia. Certified in Functional Medicine by the Institute of Functional Medicine (IFM) and Clinical Nutrition by the British Association of Nutrition and Lifestyle Medicine (BANT), Miles specialises in using natural approaches to combat chronic diseases and conditions, offering solutions to regain optimal health.
“At Nurum, our commitment to delivering the best care possible and maintaining transparency and integrity sets us apart in the field of metabolic wellness. Through our personalised coaching program, we are dedicated to guiding individuals towards improved metabolic health, type 2 diabetes reversal, and overall wellness. We build trust with our clients and provide them with the tools they need to successfully manage their health and well-being.”